Coffee News of FLA
Florida Lakes Area
Mary McCormick
863-633-8222

Email Mary
Coffee News is the creation of Jean Daum, a marketing expert with many years of hands on experience. Read her article on "How Advertising Works".
Click here to read
her article.

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All content is Copyright © 2006-2010 Coffee News of FLA & Coffee News USA, Inc.
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What is your Florida Lakes area circulation?
Can I subscribe to Coffee News?
How often do you publish and where are you distributed?
What's the monthly contest all about?
How long has Coffee News been in existence?
How long have you been publishing in the Florida Lakes area?
Can restaurants advertise in Coffee News?
How much is an ad?
Why do you recommend that the ad run for at least 17 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and then?

Q: What is your Florida Lakes area circulation?  
A: Our circulation area is from north at Dundee Road in Polk County, just north of Lake Wales and as far south as Sun 'n Lake Boulevard, just south of Lake Placid.

Q: Can I subscribe to Coffee News?  
A: You cannot subscribe to Coffee News. It is a free publication distributed primarily at restaurants, or any other place where you might have some time to read while waiting.

Q: How often do you publish and where are you distributed?  
A: New issues are distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing over a cup of coffee. With Coffee News, there is no BAD news - only trivia, fun facts, local events, and other fun things that draw attention (like the chance to win cash each month). To see the locations where you can pick up a copy of Coffee News, visit the Distribution area of this web site.
Q: What's the monthly contest all about?  
A: Each week, we hide a small "Coffee News Guy" icon in one of the ads. We hold a drawing and have a monthly prize winner. This has proven to be a very popular contest around the world. This contest is great for our advertisers as well, as it encourages our readers to look through all of the ads in order to find the "Coffee News Guy"!
Q: How long has Coffee News been in existence?  
A: Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 725 locations in 52 countries worldwide!


Q: How long have you been publishing in the Florida Lakes area?  
A: Our first Coffee News edition was published in June/2006.

Q: Can restaurants advertise in Coffee News?  
A: No. As a courtesy to all our restaurant and coffee shop clients in the Florida Lakes area, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News too,
We do offer restaurants carrying Coffee News a free location listing on our web site showing our readers where they can pick up a free copy of Coffee News, and FREE listings in our restaurant guides complete with their menus: HighlandsCountyRestaurants.com & PolkCountyRestaurants.com.

Q: How much is an ad?  
A: Ads in Coffee News are less expensive than other print media, so the small business person can easily afford to advertise. So unless another company in your "category" of business is already advertising in the edition, it is open to you. Remember all ads in Coffee News are EXCLUSIVES, meaning we only allow one type of business in each edition, allowing our advertisers to LOCK OUT their competition - unlike any other publication in town!
Ads cost $115 per month, with a four month (or 17 week) minimum open-ended contract.
Q: Why do you recommend that the ad run for at least 17 weeks?
A: A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?
For more, read about "the benefits" of advertising in our Coffee News article, Repetition!.
Q: How do I pay for the ad?  
A: We offer you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, check, Visa or Mastercard. A minimum of a 4 week payment is required to get your ad placed in Coffee News. We will bill you monthly, quarterly or annually, however you choose.


Q: Do I need to design the ad?  
A: NO... If you already have a camera-ready ad -- GREAT! If you don't, well then that's great too because we'll work with you to create one. The ad production fee normally runs $20 and includes free ad updates.

Q: Can I change an ad now and then?  
A: Yes, you can. There is never a charge for minor ad changes, which may be e-mailed or phoned in.